Famous Grouse
H+J
How do you help a leading, upmarket catering company stand out from their peers in a crammed marketplace where it’s hard to tell one apart from the other? When H+J approached Spy, we immersed ourselves into their business to create a new brand architecture that gave clarity to what they do.
Set up in 2004, H+J serves up inspired food and catering services at iconic venues such as The Cutty Sark, Abbey Road, RIBA and Selfridges. The business had grown year on year, but remained small at heart, and proudly independent. When Spy came on board, the business had just been through a change in structure and an acquisition, the perfect time for a new brand identity.
THE FAMOUS GROUSE HOUSE
Great Brink has set up The Famous Grouse House in Edinburgh’s George Street with YOURgb Events for the duration of this year’s arts festival. The design concept reflects the character and personality of the Famous whisky with its origins in Scottish heritage.
All the furnishings are hand crafted locally and quirky design details and customisation make the whole environment a fun place to hang out, have a dram and listen to live music.
Client: YOURgb Events
Project: The Famous Grouse House
Design: Great Brink
Contractor: Inveresk Supplies
Photographer: Stuart McClay